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|ARMA - awards, research, marketing, advocacy: HLA’s 4-pronged demonstrating value model.
|LIANZA 2021 - Thriving Together
|Health Libraries Australia (HLA) is the national health special interest group within the Australian Library and Information Association (ALIA), representing all library and information professionals working in the health sector. The HLA Executive is structured into five portfolios, of which ARMA – Awards, Research, Marketing and Advocacy – is one. (The other four are Professional Development and Training, Partnerships and Collaborations, Membership, and Publishing and Communications.) The ARMA portfolio drives our 4-pronged model that aims to assist all health libraries and librarians in demonstrating their value and impact. The rationale for this approach is that research-based evidence and high quality data must underpin all our advocacy and marketing campaigns, and these are facilitated, showcased and magnified through the awards we confer on our members. This presentation briefly summarises the work of the ARMA portfolio and highlights a number of the high impact initiatives we have undertaken in the past decade.
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